Google Announces New AdMob Features To Expand Support For In-App Purchases

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TechCrunch

Google is announcing a number of updates today to its AdMob mobile ad platform — the most-requested ones, according to Jonathan Alferness (Google’s direct of product management for mobile ads), are integration with Google Analytics and ads for in-app purchases.

Alferness said that after Google acquired AdMob in 2010 and started integrating it with Google platforms including AdWords, there was a lot of “mundane migration work” to do. Now, however, that work is done and Google is ready to make some bigger upgrades.

The broad theme of these changes, as laid out in a blog post, is getting AdMob ready for the “second app economy.” The company suggests that the first app economy was “focused on paying for apps up front,” and we’re now entering “the era of free apps and incremental payments.”

What that means for publishers and developers, Alferness said, is an increasing focus on the…

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